By Rob Armstrong, SVP of Product at Eyeota If you’re a publisher operating in today’s digital ecosystem, you’re probably pretty...
Giving
As fall approaches, so too does the season of pumpkin spice--a flavor and scent that has become something of a...
If a marketing stunt catches the zeitgeist and engages consumers, it's usually considered an unqualified hit. And if it playfully...
The advertising industry is already struggling to understand and comply with Google and Apple's tightening privacy guidelines. Now it faces...
Apple appears to be providing its homegrown ad network with more granular measurement functionality that what everyone else will get...
Facebook kicked off the on-platform component of its Season of Giving initiative with its release of four videos Monday. The...
Nine years after her syndicated talk show ended its 25-year run, Oprah Winfrey continues to wield enormous influence over consumer...