Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sharing Is Caring Snapchat is a mobile-first social...
Growth
Bank-Erupted The private equity firm and empty LLCs schlepping MediaMath through its bankruptcy process face a new class-action suit brought...
“Performance marketing and growth hacking ruined a generation of startups,” according to Rent the Runway co-founder and CEO Jennifer Hyman....
Here’s how you succeed in ad tech: Analyze more data in more complex ways and turn that into differentiated products....
Advertising spend is expected to grow globally this year, with inflation driving it to $ 727.9 billion and $ 3...
Tiffany Xingyu Wang is a pioneering leader in marketing, innovation and advocacy, driving positive change at a global scale. As...
In an era when the environment can heavily influence purchase behavior, bicycle ownership is a sustainability play. The global bike...
AUCKLAND, Thursday: Comms & PR agency Pead has expanded its leadership team “to underpin the agency’s growth and evolution”. After...
True Classic is a dyed-in-the-wool performance marketer. The casual menswear brand is completely “solution-agnostic,” according to its president, Ben Yahalom....
AUCKLAND, Thursday: Waitapu Group’s Parnell-based digital and social media agency Culture has appointed leading creative Aaron Goldring as the company’s...