Measuring TV commercials is complicated enough – let alone measuring the impact of sports sponsorships. Relo Metrics is one of a...
Gumgum
After more than two years leading ad sales at Group Black, Kerel Cooper has left to take on the CMO...
Digital advertising platform GumGum has announced the integration of Playground xyz’s media portfolio into its Asia-Pacific (APAC) business. Acquired by...
Contextual intelligence specialist GumGum announced Thursday that it has acquired attention intelligence platform Playground XYZ. The acquisition was completed using...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. GumGum is one...
“The Sell Sider” is a column written for the sell side of the digital media community.Today’s column is written Dan...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....