For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny...
Halftime
The surge followed a pre-game campaign offering a crash course in Bad Bunny 101. Adweek Feed
Bad Bunny’s expansive performance, underscored with messages of love and acceptance, translated into a perception lift for the NFL as...
They made guest appearances alongside Lady Gaga, Ricky Martin, and More. Adweek Feed
Apple Music teased Kendrick Lamar's upcoming Super Bowl Halftime Show performance with a trailer revealing a guest performance from singer...
When PepsiCo ended its decade-long sponsorship of the Super Bowl Halftime Show last year, the food and beverage giant leaned...
We can stand under her umbrella. It's a new era for the Super Bowl Halftime Show. The event, now sponsored...
Pepsi is bowing out of its association with the Super Bowl Halftime Show. After a decade as the presenting sponsor...
Instead of featuring one or two headliners as usual, the Pepsi Super Bowl 56 Halftime Show will split the spotlight...