The battle between buying audiences and buying context is over. Glossy, splashy magazine brands know they’ve lost the cheap CPM...
Hearst
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Zuck Abides Readers might be forgiven for thinking...
The magazine industry is consolidating in the face of multiple challenges.Rather than the newsstand, competition is coming from social platforms....
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.The rollup of magazine media continues apace. Meredith's acquisition of Time...
As the value of publisher data surges, Adam Harris, VP of data products at Hearst Magazines Digital Media, is tasked...
Although cable operators used to be the primary keepers of TV’s distribution and data pipes, the pendulum is swinging toward...