IAB Europe and the IAB Tech Lab released on Wednesday a commercial version of the Transparency and Consent Framework, a...
IAB Tech Lab
The IAB Tech Lab, the research and development arm affiliated with the trade group, has acquired the nonprofit online identity...
The video player ad-serving interface definition (VPAID) standard, which was supposed to improve the delivery of digital video ads but...
Publishers are on the cusp of only needing one software development kit (SDK) to measure in-app viewability.On Wednesday, the IAB...
The IAB Tech Lab launched a blockchain working group on Monday to explore how the digital ledger technology can benefit...
The IAB Tech Lab wants to change its OpenRTB 3.0 programmatic auction standard so that it authenticates basic details of...