Ikea understands the value of both creative advertising and a good night's sleep. The brand combined the two aims in...
Ikea
AUCKLAND, Today: IKEA is all set to enter New Zealand and has chosen GroupM’s Mindshare as its media partner for...
Ahead of its much-anticipated launch in New Zealand, IKEA has appointed GroupM agency Mindshare as its media agency partner. Mindshare...
Ikea is fresh off launching its first global ad campaign at the ripe old age of 80, and its most...
Ikea isn't a brand usually synonymous with luxury, so creative agency Mother aimed to show off the design and quality...
IKEA New Zealand has introduced its first hire, Johanna Cederlöf, as Market Manager. In this role, she will be instrumental...
Ikea has named its first global brand marketing partner in McCann. The Swedish furniture and home goods retailer chose the...
Consumers chow down on more than 1 billion of Ikea's famously filling and addictive Swedish meatballs every year, and through...
While emerging from the pandemic poses obstacles for retailers, in the eyes of Ikea, it's an opportunity for the home...
Nineties nostalgia might be popular right now, but how would you cope if you were actually transported to that decade?...