B2B advertising is boring. That's what nearly half of business buyers told PR Web in a 2018 survey. And it...
Influencer
Influencer marketing spending is poised to reach $ 7B in 2024, nearly tripling since 2019. Brands trying to cut through...
When people ask Sara Wilson about her former position at Facebook (now Meta), which began in 2013, she includes a...
In an ever-evolving social media age, it can feel as if there's always a new celebrity or influencer scandal that...
Impact.com, a leading partnership management platform, has announced the launch of impact.com / creator, an influencer marketing platform that allows advertisers...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chasing Influencers The creator economy spending frenzy that began...
As a content creator, it can be difficult to find the right platform to connect with brands that align with...
When cases started to pop up of AI-generated images winning art and photography contests, social media exploded with the usual...
Moving to a new country can be an endurance. If it's not visas, it's accommodation, moving costs or planning of...
This cough and cold season, Ricola ran shoppable influencer marketing campaigns across Instagram, TikTok and Snapchat to better attract and...