The nature of attention in advertising is constantly evolving. A recent IPSOS MORI study, in partnership with Lumen using eye...
Influencer
“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in...
If you've spent more time solving puzzles and collecting points on your phone during quarantine, consider yourself part of an...
The Advertising Standard Authority (ASA) has released ‘Influencers AdHelp Information’ which is set to help support the identification of influencer...
Lovecraft Country, HBO's new supernatural drama series set in 1950s Jim Crow America, tackles the horrors of racism and monsters...
Currently in the world of social media, there's no denying that short-form video is king. Thanks to the growth of...
The Clorox Company is no stranger to hiring influencers to better connect with shoppers. The CPG manufacturer isn't afraid to...
Influencer marketing is maturing on YouTube. On Tuesday, YouTube rebranded FameBit, the influencer marketing and branded content platform it acquired...