Quip, the direct-to-consumer dental brand founded in 2014, reinvented the electric toothbrush. The company's hero product took what was typically...
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Business directory and crowdsourced review forum Yelp turned to the more than 21 million new reviews that were posted to...
For a couple, making the commitment to become parents is a big step. The list of responsibilities in parenting is...
In a year that has drastically changed our industry and forced us to both reflect and pivot simultaneously, it may...
For those of us old enough to remember it (and even for those who aren't), 1991 was a pivotal year....
The confluence of a bitter presidential campaign, the reaction to the death of George Floyd and the pandemic pushed prominent...
Brand purpose has long been a focus of marketers who want their brands to stand for something bigger than the...
Last week, we learned that WPP merged AKQA and Grey to form AKQA Group. Today, the holding company announced that...
Hollywood stars Ryan Reynolds and Hugh Jackman have nurtured a years-long, good-natured rivalry that has been a marketing boon for...
The recent shift away from second-price auctions toward a first-price model, spurred on by Google, has led to new methods...