To brands looking to use Bud Light, inflation and an election year as an excuse not to celebrate or even...
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Apple has officially planted its flag on the artificial intelligence turf with a little help from ChatGPT maker OpenAI. The...
The first step in the retail media evolution is for every retailer to create its own data-driven ad platform. Check....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Guinea Pig Farm Google rushed generative AI search...
AUCKLAND, Today: oOh!media NZ has added Retail to the OOH audience measurement platform, Calibre. This aims to provide advertisers with...
Over the years, Brave Commerce hosts Rachel Tipograph and Sarah Hofstetter have made it a point to focus on the...
Seems as if every retailer has its own data and ad targeting business these days. But what they don’t have...
The digital media company TMB, formerly Trusted Media Brands, is on pace to generate nearly $ 200 million in revenue...
First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media...
Corona sent actor Pedro Pascal to the beach in bilingual ads that emphasize the beer's Latinx roots. Created by agency...