Looks like Acxiom Marketing Solutions (AMS) is an agency business after all.Interpublic Group said Monday it acquired Acxiom’s legacy data...
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Consultants, in-housing and other negative talk about the agency business doesn’t bother IPG CEO Michael Roth.Rather, he sees it as...
Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest...
IPG Mediabrands is the latest agency network to bust silos to offer clients integrated solutions. The company said Wednesday it...
After applying zero-based budgeting, CPGs are coming back, said IPG CEO Michael Roth during his company’s Q1 2018 earnings call...
The blockchain-based advertising marketplace NYIAX on Friday announced new leadership appointments and a partnership with Rebel AI, another blockchain ad...
Facebook’s decision to shut off partner categories and turn down the spigot of data flowing into and out of its...
Erica Schmidt, Cadreon’s former EVP and managing director in North America, has been promoted to global CEO of the programmatic...
Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on...
IPG purges its media plans of any ad tech companies that fail to provide value.“We’ve been talking to all of...