The past year was a tough one for agency holding companies.WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas...
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For agencies, managing and optimizing campaigns across walled gardens is no easy task.Because Facebook, Google, Snap, Twitter and Amazon each...
One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM...
IPG took a hit in revenue last quarter as cost-cutting clients opted to forego agency-of-record (AOR) relationships in favor of...
Advertisers want measurement that assesses video brand safety.And the latest beneficiary of that need is OpenSlate, a video analytics company...
Spending cuts in the CPG sector had a negative impact on revenue growth at IPG this past half year.The holding...
Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for...
Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM...