Alessandro De ZancheAudience and Data Strategy Consultant“Data-Driven Thinking” is written by members of the media community and contains fresh ideas...
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Google isn’t bluffing about quitting its third-party cookie habit. That’s because consumer concerns about data privacy and pressure from regulators...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: It’s Prog IO Time! appeared first on...
Just like any relationship, the agency relationship takes time and work to be successful. It requires open and honest communication,...
Jeffrey L. BowmanCo-founder and CEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the...
TripAdvisor Media, the travel search and booking company’s three-year-old advertising business, added an in-house creative studio called Wanderlab this week...
“To what extent, if at all, are self-regulatory principles effective?” The Federal Trade Commission wants to know. That’s one of...
Merkle’s retail and consumer goods group has become a testbed for multiple other verticals. That isn’t surprising. Although people tend...
A podcast interview withSarah LewisGlobal Director, CTVDespite Netflix’s many protestations over the years that it would never introduce advertising on...
If you don't understand the terms "Corn Kid" or "It's Corn!" then you may have been living under a rock...