Omnicom does not intend to buy a data company, even after Publicis Groupe bought Epsilon ($4.4 billion), IPG bought Acxiom...
John Wren
Omnicom is shedding nonstrategic assets to invest in data, technology and analytics.That strategy was made clear by management on the...
Spend on Omnicom’s trading desk Accuen continues to decline as brands increasingly favor disclosed programmatic buying models.Accuen’s Q4 revenue declined...
The past year was a tough one for agency holding companies.WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas...
One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM...
Omnicom’s trading desk Accuen shrank $9 million, or 0.2% year over year, in the US this quarter because clients continue...
Both Publicis Groupe and Omnicom focused on the need to transform their clients’ businesses and their own during their respective...