Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of...
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AUCKLAND, Today: Caltex & the NZ Sports Collective and Ponsonby creative indie agency Chemistry have developed a multi-channel campaign that...
Cadillac is the exclusive title sponsor of Season 2 of HBO and Max's Sex and the City spinoff. However, a...
Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of...
Air New Zealand has retained its place at the top of the Kantar Corporate Reputation Index for the ninth consecutive...
Here’s how you succeed in ad tech: Analyze more data in more complex ways and turn that into differentiated products....
When Ryan Reynolds Tweeted a "Wrexham United" logo on June 8, some may have speculated that the North Wales-based soccer...
Streaming services are increasing both their subscription prices and ad loads. Plus: Meta just broke the record for the biggest...
When cases started to pop up of AI-generated images winning art and photography contests, social media exploded with the usual...
Supply-path optimization conjures an image of SSPs and DSPs dueling it out to each render the other obsolete. But it’s...