Today, people are more skeptical of traditional marketing hype and are seeking pragmatic value from less obvious sources. A new...
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Layoffs continue to hit the media and entertainment industry, with Warner Bros. Discovery now making more cuts. Top line This...
Hallmark is trying to give viewers Christmas in July with a new streaming service. What's happening: Today, at the Television...
Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give...
As a CFO in the advertising industry, the one constant that I've come across is change. Maybe it's a recency...
Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers. But it's...
Meta is preparing for a shareholder showdown at its annual investor meeting today over the growing threats of generative artificial...
There will soon be 15 – count ‘em 15 – state privacy laws on the books in the US. (Kentucky’s privacy...
U.S. advertising spending is growing faster than analysts thought it would back in December, according to a forecast released by...
Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover...