Eminent CMO Linda Boff's departure from General Electric in April made news for two reasons. First, it marked the end...
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Less than two weeks from now, the Department of Justice and Google will square off in a district federal courtroom...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks And Sorry Google is notifying accounts regarding...
From Copa America to the UEFA European Championship, it's been a summer of sport to remember for advertisers and athletes...
Today, people are more skeptical of traditional marketing hype and are seeking pragmatic value from less obvious sources. A new...
Layoffs continue to hit the media and entertainment industry, with Warner Bros. Discovery now making more cuts. Top line This...
Hallmark is trying to give viewers Christmas in July with a new streaming service. What's happening: Today, at the Television...
Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give...
As a CFO in the advertising industry, the one constant that I've come across is change. Maybe it's a recency...
Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers. But it's...