Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give...
Know
As a CFO in the advertising industry, the one constant that I've come across is change. Maybe it's a recency...
Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers. But it's...
Meta is preparing for a shareholder showdown at its annual investor meeting today over the growing threats of generative artificial...
There will soon be 15 – count ‘em 15 – state privacy laws on the books in the US. (Kentucky’s privacy...
U.S. advertising spending is growing faster than analysts thought it would back in December, according to a forecast released by...
Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover...
A few months back, Jeanniey Walden--just getting her sea legs as the new CMO of Rite Aid--set up a meeting...
Walmart has officially been shopping in the TV aisle, announcing today that it's buying Vizio for $ 2.3 billion. According...
Two measurement rivals are taking things to court. What's happening On Wednesday, measurement giant Nielsen filed a suit in Delaware...