Ever since McDonald's rang up double-digit sales increases in 2021 with its BTS Meal, American brands have lined up to...
KPop
K-pop groups Stray Kids and Itzy can bring Coca-Cola deeper into South Korean music fandom and its young global audiences,...
Twitter saw 7.5 billion tweets about K-pop between July 1, 2020, and June 30, 2021, setting a record for the...
Twitter shared some deeper insights on the global record 6.7 billion K-pop related tweets it saw in 2020. Twitter Head...