AUCKLAND, Today: The Comms Council advises that entries are now open for the 2023 Pressie Awards, celebrating excellence in PR,...
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If there is one brand that has learned how to grow a devoted fan base and bring together a global...
Three American football fans have returned home as devoted fans of the capital, after winning a special trip with WellingtonNZ,...
To help brands experience the potential of technologies like augmented reality and mixed reality first-hand, immersive experience studio Pixel Artworks...
Pet health and wellness company Better Choice is utilizing augmented reality to promote its line of Halo Elevate dog food....
More advertisers, especially marketers, who have been slow to embrace AVOD, will increasingly gravitate to primarily AVOD services, writes Greg...
A white paper has found that New Zealand boards are facing many of the same issues and obstacles as their...
Ecommerce-based brands have serious advantages with online marketing, but big CPGs aren’t contesting the DTC business. They’re buckling down on...
Moments after Mastercard chief marketing and communications officer Raja Rajamannar finished his talk on experiential storytelling and stepped off the...
On March 1, toy brand Funko--rarely the sort of company that makes national headlines--made national headlines with a single paragraph...