Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently....
Lenovo
Emily Ketchen knows that despite its reputation as a marketing-averse demographic, Gen Z is quick to advocate for the brands...
The Covid-19 pandemic has sparked a sharp increase in tech usage among older adults. Still, access has remained an ongoing...
Device manufacturer Lenovo wants its advertising to start contextually relevant conversations with its consumers, rather than blast them with one-way...
The target audience for Lenovo’s Data Center Group is the definition of niche: chief information officers at Fortune 500 companies...