Regardless of which type of brand you are building, you are ultimately building a brand to resonate with people. Understanding...
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Self-tanning brand Bondi Sands partnered with beauty and fashion technology company Perfect Corp. to enable shoppers in the U.S., U.K.,...
In today's episode of Let's Talk About Brand, we sat down with Yash Chavan, founder of the influencer marketing platform...
In a new integrated campaign, Bank of New Zealand via Colenso BBDO is reassuring homeowners that if you’re looking for...
Stepping into the spotlight of your own personal brand can be a very empowering activity, requiring a certain amount of...
Presumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But...
ArcSpan's new DMP, called AMS, was specifically built to organize a publisher’s first-party data into buyable contextual audiences and also...
To enhance its online shopping experience, French beauty brand Manucurist has partnered with AI and AR technology company Perfect Corp....
Andrew Mok, CMO of car-sharing company Turo, explains how Turo taps into data to create a "specific, one-to-one experience" for...
Adidas is using augmented reality to promote its fashion line based on Indigo Herz, one of the Bored Apes, by...