Yelp is moving from targeting your local corner restaurant to businesses with hundreds or thousands of locations.Tom Foran, Yelp’s SVP...
local advertising
Gamut President Rachel Williamson has two words to describe local over-the-top (OTT) ad buying: “It’s hard.”Inventory is scattered. Data is...
College-age consumers shouldn’t be too hard for advertisers to find, since many are, not surprisingly, on college campuses. But most...
Sinclair Broadcasting, the largest owner of television stations across the nation, is letting local advertisers buy connected TV in a...
The rise of digital advertising has been tough on local news.Not only have legacy operations, like local newspapers, struggled to...
Uber’s rider-focused ad spend has increased twentyfold in the last year and a half.“The onus that puts on us to...