Artificial intelligence, sustainability and the seemingly impossible role of the CMO were topics on everyone’s lips at this year’s Global...
Local
TV-focused demand side platform Madhive acquires Frequence, an omnichannel marketing platform with roots in broadcast TV. Both companies have a...
Brands don’t want their ads to turn up next to content spouting conspiracy theories, propaganda and misinformation, but programmatic advertising...
JamLoop is a specialized DSP that launched in 2018 with a focus on local CTV advertising. It pitches its in-house...
AUCKLAND, Friday: Lotto NZ and DDB Group Aotearoa have launched Local Grants – the evolution of Lotto’s Kiwis Helping Kiwis...
Lotto NZ, via DDB Group Aotearoa, has introduced ‘Local Grants,’ the next stage in the evolution of Lotto’s Kiwis Helping...
Most local advertisers (73%) consider social media marketing to be a “necessary evil.” That’s up from 60% in 2020, according...
WANAKA, Today: Destination Queenstown is connecting New Zealanders with Queenstown by celebrating members of the community who call Queenstown home. ...
Although radio has long been a mainstay of local media, radio broadcasters face increasingly steep challenges selling their audio inventory...
Despite not setting out to build an agency, Momentum Founder and Director Natalia Taylor, found herself part of a chain...