Although the industry is settling on a few practical uses for beacons, primarily as a helpmate for attribution, they’re just...
location data
Marketers are open to spending on location data, but they lack the proof to show that their efforts are working.“It’s...
Where a person goes can be used as a solid signal of intent, but that signal gets stronger and more...
Location policy changes for Apple’s iOS 11 update coming in September and Android O, which is still in developer preview,...
This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising...