When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was spending...
LongTerm
ADWEEK Advantage is part of a new series where every month, our top editors interpret what happened in each vertical,...
Basketball team the Hawke’s Bay Hawks is proud to announce Big Barrel as its official naming rights partner. This partnership...
Given that Women's History Month and International Day of the Girl take place every year, I often doubt the DEI...
Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture...
Many of us often wonder what the end goal is for our favorite creators. What happens after that viral dance...
Sky and Warner Bros. Discovery have announced a new multi-year agreement, ensuring that HBO content will continue to be available...
Pinterest said Tuesday that it entered into a long-term cooperation agreement with Elliott Investment Management. As part of the deal,...
After about a year of laying the groundwork for its presence in cryptocurrency-adjacent technology, Kraft Heinz is the latest big...