Paramount is planting a new flag on its mountain of advertising capabilities. Top line Paramount Advertising announced on Wednesday that...
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The sports betting category is extremely crowded. With brands like DraftKings, FanDuel, Caesar's and BetMGM dominating the ad spend race,...
The canned cocktail industry has matured. But as the ready-to-drink space has grown up, early entrants are facing new challenges...
Tara DeZaoDirector of Product Marketing, MarTech and AdTech“Data-Driven Thinking” is written by members of the media community and contains fresh...
Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. He was the...
With the upcoming racing season marking its 75th anniversary, Nascar is both celebrating its past with a new throwback logo...
Only four months into its existence, Fanatics Collectibles trading card brand Zerocool is still learning the lay of the entertainment...
Albert Calamug, who works on U.S. security public policy for TikTok, emphasized in a blog post Friday that all U.S....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Influx Of In-Ear Influencer Inventory Outside of...
Does the rise of the subscription media model signal the end of ad-supported journalism? Not likely. But big-name news outlets...