Frances Valentine, the luxury designer brand co-founded by Elyce Arons and the late Kate Spade, is trying to bring joy...
luxury
The German car giant Mercedes-Benz has been on a three-year journey of digital transformation since linking up with Publicis Groupe...
As the gig economy skyrockets and content creation becomes one of the next hottest career paths blatant inequities such as...
Nostalgic Tchotchkes to Luxury Juggernaut; 40 Years of Marketing Wisdom: Monday’s First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on...
While most luxury brands take themselves quite seriously, Gucci likes to have a little fun, especially with its marketing. “We’re...