Variety isn't the spice of life these days--experience is. Seventy-four percent of Americans favor experiences over products according to data...
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Lots of first-time advertisers are heading to the Super Bowl this year: electric vehicle makers, crypto brands … and Criteo?...
By Todd Cohen, Vice President of National Video/CTV Strategy at Undertone This article is sponsored by Undertone. The first TV...
MediaWorks has expanded its agency team welcoming six new people – Amber Conroy, Rebecca Fleet, Sarah Nickson-Clark, Philippa Spence, Charli...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TC Effed? The Irish Council for Civil Liberties,...
Prominent members of the U.S. Congress--from Democrats Chuck Schumer and Cory Booker to Republicans Nancy Mace and David Joyce--are vocal...
Jan. 17, 2022 would've marked Betty White's 100th birthday. Even though we lost her on the eve of the new...
Competition can be healthy, but there is no underselling the feelings of pride and togetherness that teamwork can bring. Playing...
2021 was a scorching year for the ad fraud and verification category – and 2022 is keeping up the pace....
When Shubha Vedula--who is better known as @tiktokbrownchick and for her spot-on Shakira impression--got an email from an influencer marketing...