Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is...
Making
AUCKLAND, Friday: AE Live’s Auckland-based creative design agency Ignite, has delivered the global design package for the Rugby World Cup...
American Express doesn’t just issue credit cards; it’s also in the attribution business. Because Amex can see both sides of...
Thursday Night Football has a new star in Amazon's ad tech. Ahead of the company kicking off its second season...
Emily Ketchen knows that despite its reputation as a marketing-averse demographic, Gen Z is quick to advocate for the brands...
Database software company ZoomInfo is integrating with demand-side platform (DSP) The Trade Desk to let its business-to-business marketer customers programmatically...
When actor, entrepreneur and venture partner, Kylo Freeman, founded For Them, their mission was simply to solve a common and...
Supply-path optimization conjures an image of SSPs and DSPs dueling it out to each render the other obsolete. But it’s...
PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called...
Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. Shore decided...