Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again
Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for...
Making
Scaled ad tech M&A was up 150% in the third quarter, driven in part by private equity … so, hurrah?...
Ben RileyGeneral Manager“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution...
In the course of my nearly decade-long experience of building a company, I've had hundreds of investor meetings. Fundraising has...
When customers call one of the many hotels and restaurants that now use voice tech startup PolyAI's services, there's a...
As the world continues its trend of unpredictability, so does the meaning of work-life balance. Balance is somewhat unachievable in...
With local businesses becoming increasingly important to consumers, particularly younger generations, global brands must seek to build a local presence...
2021 was the year of Convergent TV, and 2022 is poised to be even bigger as it remains one of...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Making A Privacy Play appeared first on...
There's no denying that the CMO role has been--and will continue to be-critical in driving a brand forward. It's the...