After years of banging the drum about gaining more control, transparency and efficiencies from service providers, marketers are doing it...
Marc Pritchard
After a quarter-century in marketing roles at P&G – including seven as CMO – you learn a thing or two about how...
Despite a year marred by brand safety blunders, measurement errors and targeting missteps, marketers are mending ties with Facebook and...
Procter & Gamble Chief Brand Officer Marc Pritchard is pleased overall with the response to his tough talk of the...