Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The True Ad Tech Tax Expedia rolled out...
Marketers
Ample research has documented the importance of diversity, equity and inclusion (DEI) for business. We know that marketing organizations and...
Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European...
Getting consumers' attention is about to get easier. Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a...
iHeartMedia is betting big on its B2B Podcast Network as a way to reach a coveted and hard-to-reach audience: marketers....
After backlash led Target and Anheuser-Busch to pull back on some of their Pride-related marketing and merchandise earlier this year,...
While new technologies and greater reliance on analytics have driven significant advancements in measurement across the advertising landscape, out of...
CANNES, France--In a year where budgets are under intense scrutiny, agencies, platforms and even the biggest of the big tech...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Skipping The Basics Canada is Netflix’s testing ground...
CANNES, France -- For years, the terms business-to-consumer and business-to-business have helped explain what companies do and how they market...