Enthusiasm about video games is surging, but marketing budgets have yet to catch up to the hype. Gaming ad spend...
Marketers
Back in the 70s, English rock band Slade urged us to “come on feel the noise”. And it seems they...
South By Southwest, the annual conference and festival series spanning tech, art, music, film and comedy, kicks off this weekend...
Gamers’ affinity for ad-supported content presents a golden opportunity for brands The post Why Marketers Can’t Miss The Gaming Audience...
Marketers on the Move is an ongoing monitor of the new roles being taken on by marketers as they advance...
As Microsoft and Google race to integrate the next wave of language artificial intelligence into their respective search engines, the...
Influencer marketing is maturing. Creators are leaving #TikTokMadeMeBuyIt back in 2022, declaring 2023 the era of #De-influencing instead. As "eat...
Section 230, the provision in 1996's Communications Decency Act that offers immunity to tech platforms for the third-party content they...
Colorism still permeates so much of what we do in the marketing ecosystem. From who we cast to the products...
The Big Tech arms race to own the next wave of language-based artificial intelligence heated up this week, as Google...