Guest column byAndy HopkinsonStrategic Director“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the...
Marketers
John Spannos was in the right place at the right time when influencer marketing took off. "I got lucky," he...
Bill DroletCRO“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive...
Last year, the IAB released a report that showed just how much money advertisers are pumping into CTV: In 2021,...
Fans went wild this summer when two superstars dropped their highly anticipated albums. Lizzo released Special while Beyonc? released her...
More than 50 million people consider themselves creators. That's a lot of potential content partners for the 40% of marketers...
You can’t blame brands from being pretty much done with promises when it comes to digital marketing. First, there was...
You can’t blame brands from being pretty much done with promises when it comes to digital marketing. First there was...
Talk to any brand executive from any type of company, and you'll get the same answer: Successful companies have to...
Growing up, I was never into comic books. I didn't see myself reflected in the superhero world; it would seem...