CANNES, France--Brands whose marketing strategies overlook fan communities are leaving their most valuable audiences untapped, executives shared at a group...
Marketers
A couple of years ago, I listened to a speech that affected me deeply and triggered serious self-reflection on my...
Can you imagine a time when you'd marry the first person you dated--and stay married for over 50 years? What...
The big promise of programmatic is expanded reach. But we all know the reality is a lot more complicated. With...
Global advertising will grow 7.8% and reach $ 989.8 billion by the end of this year, according to WPP media...
You’re probably sick of hearing about data silos, but that doesn’t mean they don’t still exist. Data engineers toil away...
In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young, chief marketing and consumer experience...
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for...
In December, the marketing technology firm Epsilon named Jeff Smith its new chief marketing officer. Smith succeeds the company's former...
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for...