Global advertising will grow 7.8% and reach $ 989.8 billion by the end of this year, according to WPP media...
Marketers
You’re probably sick of hearing about data silos, but that doesn’t mean they don’t still exist. Data engineers toil away...
In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young, chief marketing and consumer experience...
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for...
In December, the marketing technology firm Epsilon named Jeff Smith its new chief marketing officer. Smith succeeds the company's former...
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for...
Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce...
Sales are way up and ROAS is through the roof across search, social and ecommerce. At least, that’s what the...
As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already...
Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns...