Global snack producer Mondelez International is growing, and its creative marketing strategy is driving its success. For its third-quarter results...
Marketers
If the pressure-tested marketer is honest--no matter how great the diversified, integrated plan looks--the nearly relentless focus on digital media,...
With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to...
In 2023, like every generation before them, Gen Z proved themselves to be different from previous cohorts. And marketers are...
Dove and Nike have teamed up to launch the Body Confident Sport program with a mission to boost girls' body...
The breathless excitement around generative artificial intelligence since OpenAI introduced ChatGPT in November 2022 has spurred a crop of vendors...
As the generative artificial intelligence hype cycle cools down from the launch of ChatGPT last November, marketers' expectations of the...
TV programmers and agencies say they’re ready to transact their ad buys using a measurement provider other than Nielsen. But...
Happy birthday, ChatGPT! At one year old, a human baby might be able to say a few words, point and...
’Tis the season to be spending. Early holiday shopping hit new highs this year: Consumers spent $ 76.8 billion in...