Reach for the stars: That’s the lesson from Procter & Gamble’s quarterly earnings report on Wednesday. The world’s biggest-spending advertiser,...
marketing
In the latest episode of The Speed of Culture podcast, Jennifer Stranzl, CMO at CoinDesk, joins Suzy Founder and CEO...
Businesses today face considerable systemic risks, from economic uncertainty to continued war in Ukraine. According to J.P. Morgan Chase's 2022...
This week's edition of Marketing Morsels is stuffed with delightful samplings from Shopify and Maximum Effort, Burger King, KFC, Archer...
Sneakers, snacks, beverages and even office equipment have been mainstays of sports marketing for years. But now, Major League Baseball...
Connected TV marries a century-old piece of technology (television) with the capabilities of the internet. This presents an interesting challenge...
The emerging media channels that today’s youth gravitate to often lack the measurement and attribution infrastructure that performance-obsessed marketers rely...
Editor's note: Today's column is the fifth installment in Jonathan Hanson's sustainability series. Brand equity is a term that sounds...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment, from a creepy...
Sports leagues and individual teams have long tried to create year-round fandom, even as the football, basketball, baseball or hockey...