“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The connected TV streaming boom is drawing...
marketing
If you've kept tabs on the 2021 Major League Baseball season, you are familiar with the unparalleled success that Los...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Simon Breed is a founding partner and Managing Director of Twenty CX, a marketing and technology firm that specialises in...
NZ Marketing magazine has announced the Finalists for the 2021 TVNZ-NZ Marketing Awards after the first round of judging has...
The new issue of NZ Marketing has been in market for a few weeks now and is packed with practical, real-world advice...
While influencer marketing has become an expected component of robust marketing campaigns--especially in beauty and apparel--there's little consensus on how...
How did brands like Fashion Nova build empires on social media? By putting influencers at the center of their digital...
There's a seismic shift in how audiences consume content, and it's becoming clear that influencers are driving that shift. Ryan...
The Association of New Zealand Advertisers (ANZA) and the World Federation of Advertisers are calling on all members of the...