After a tough Q2, McDonald’s sees an opportunity to grow market share and accelerate recovery by bolstering its marketing spend....
marketing
Coca-Cola will overhaul how and how much it spends on marketing coming out of the pandemic, executives told investors on...
Netflix will spend less on marketing this year in part due to COVID-19 – but the streaming platform was planning on...
The mobile affiliate marketing company Button on Wednesday unveiled a product suite called Evolution, including pilot partners Uber Eats, Groupon...
Cadillac was teed up for an exciting 2020. The company has a fleet of new vehicles, including a new Sedan...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ducks In A Row The US Justice Department’s antitrust...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
This is the fifth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity and Segment....
For better or for worse, the country is starting to reopen. But that doesn’t mean advertisers are simply flipping their...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.Jounce Media founder Chris Kane gave a popular presentation at Programmatic IO...