What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according...
Meta
Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government officials...
The numbers $ 40.58 billion: Meta's Q3 revenue, up 19% YoY, narrowly topping Wall Street's $ 40.3 billion estimate. 96%:...
Hi Readers, James Hercher here with the AdExchanger Commerce Media Newsletter. Thanks for reading! And Merry Glitchmas to those who...
Despite beating expectations and generating more than $ 40 billion in revenue during the third quarter – a 19% YOY increase...
Meta kicked off Meta Connect Wednesday, a two-day event comprised of demo experiences, developer sessions, keynotes, and networking opportunities, providing...
The EU is preparing charges against Alphabet for breaching the Digital Markets Act. Plus: Meta's ad platform has been quite...
Meta is making a change to its advertising algorithm that will make the platform temporarily look like it's performing worse...
Every advertiser wants performance, but not every advertiser defines it the same way. “You can’t really define performance monolithically,” Fred...
WeightWatchers (also known as WW) has tapped ex-Meta marketer Christina Kothari as global vp of brand and integrated marketing, and...