Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU's new...
Meta
Welcome to this episode of the Marketing Vanguard podcast. Today's guest is Alex Schultz, chief marketing officer and vp of...
Meta announces the launch of Threads API to help businesses and creators effectively manage their content on the platform. This...
Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood...
Meta is preparing for a shareholder showdown at its annual investor meeting today over the growing threats of generative artificial...
Meta introduced new products today that let advertisers use generative AI to create images and text. As artificial intelligence becomes...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Excuses, Excuses Performance marketers blame two scapegoats for recent...
Meta believes short-form videos are the future. At its NewFronts presentation on Thursday, the tech giant revealed a slew of...
Meta’s ad business keeps chugging along, thanks largely to investments in AI-based content recommendation and ad optimization. The company reported...
AI continues to drive Meta's year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year,...