GroupM has announced that Maria Grivas will join the group as CEO of Mindshare Australia & New Zealand. Grivas will...
Mindshare
Mindshare New Zealand today announced its new partnership with Make-A-Wish Foundation, a purpose driven charity with a mission to create...
GroupM’s Mindshare has won the media account for Jenny Craig after a competitive pitch, continuing a run of new business...
After a competitive pitch, GroupM agency Mindshare has been awarded the media account for online shopping mega sale event Click...
The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour.But...
Ad buyers are turning to a tool called curated marketplaces to get more reach for their private marketplaces.Curated marketplaces let...
Pixability, a platform that originated as a tool for identifying high-performing YouTube channels, is putting its money where its mouth...
As the first homegrown WPP agency, GroupM’s Mindshare has always had an entrepreneurial spirit.“We were born in Asia when Madison...
While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have...
Mindshare Chief Data Officer Rolf Olsen and Oleg Korenfeld, EVP of ad tech and platforms at Spark Foundry, will speak...