After a competitive pitch, GroupM agency Mindshare has been awarded the media account for online shopping mega sale event Click...
Mindshare
The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour.But...
Ad buyers are turning to a tool called curated marketplaces to get more reach for their private marketplaces.Curated marketplaces let...
Pixability, a platform that originated as a tool for identifying high-performing YouTube channels, is putting its money where its mouth...
As the first homegrown WPP agency, GroupM’s Mindshare has always had an entrepreneurial spirit.“We were born in Asia when Madison...
While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have...
Mindshare Chief Data Officer Rolf Olsen and Oleg Korenfeld, EVP of ad tech and platforms at Spark Foundry, will speak...
Mindshare launched a service on Thursday designed to let programmatic planners automate targeting, which lets them create lots of segments...
Agencies are adding new wrinkles to their media-planning processes to make sure campaigns are relevant and informed by expertise across...