Moat, ya basic. Well, ya were basic, at least according to DoubleVerify CEO Mark Zagorski. “One thing we did note...
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What do Pepsi, Ulta Beauty and AB InBev have in common? A year ago, they were Moat clients. Now they’re...
The results are in. Oracle’s Moat Outcomes API, a product that attributes digital ad impressions to in-store product sales, announced...
Reddit entered into its first viewability measurement collaboration with its integration of Moat by Oracle Data Cloud, which will provide...
Over-the-top may be the new hotness, but sellers need to prove it before advertisers will really start to bite.On Thursday,...
Oracle has uncovered an ad fraud operation it calls “DrainerBot,” which siphoned off ad dollars and monthly data packages. Oracle’s...
Since Oracle Data Cloud’s creation four years ago, following the acquisitions of data sellers Datalogix and BlueKai, it has taken...
Vista Equity Partners’ plan to buy a majority stake in Integral Ad Science – valuing the company at $820 million,...
Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit.“Programmatic...
MoPub is getting very cozy with its viewability vendors.On Thursday, the Twitter-owned mobile ad exchange released the latest version of...