When Shpock, a European shopping app, started using search behavior to inform its ad targeting this year rather than just...
mobile apps
Without a way to calculate ad revenue per user, optimization is just an educated guessing game.“I wouldn’t call it a...
When DoorDash partnered with The Cheesecake Factory in December to give away 10,000 free slices of cheesecake, the food delivery...
“You can never go home again” doesn’t apply to the home screen.Most smartphone users – 98%, according to mobile attribution provider...
Apple is reportedly headed once more into the fray with the launch of a contextual ad network that could include...
Apple just made a move under the radar that could cause third-party attribution providers to become obsolete.In late March, Apple...
This is the first in a series of deep dives from AdExchanger on mobile fraud, including guides to fraud tactics...
Back when real-time auction app Tophatter was founded in 2012, it spent as much as 95% of its user acquisition...
This is the ninth installment of Home Screen, a series of profiles on mobile pubs and apps and the devs...