Darla Price, president of Ogilvy New York, is reimagining a pitch process that evaluates long-term partnership potential over isolated ideas....
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A company doesn't have to tell a buyer every detail and benefit of its product to prove its value. It...
More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate –...
In October, Dylan Mulvaney issued a message to advertisers after former brand partner Bud Light failed to support her through...
In 1892, a quarterback named Paul D. Hubbard invented a way to communicate privately with his teammates at Gallaudet University,...
When Gaby Maestre (they/them) decided to leave the TV industry, their colleagues weren't thrilled. "The feedback was not encouraging, I'll...
Before "Traylor," the Eras Tour showcased the economic powerhouse that is Taylor Swift. There seemed to be no recession in...
AUCKLAND, Today: Right now, every part of a marketing budget has to be used to get results for the bottomline....
LONDON, Today: The social media space has grown tremendously over the past five years. Since 2018, more than 1.9 billion...
The introduction of Coca-Cola's "Real Magic" marketing platform two years ago has helped the brand celebrate the unexpected moments that...