Paramount unveiled a new ad product called Conduit, a direct integration layer between SSPs and EyeQ, Paramount’s CTV ad selling...
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Earlier this month, Google made changes to the types of inventory that get included in certain YouTube ad buys by...
Darla Price, president of Ogilvy New York, is reimagining a pitch process that evaluates long-term partnership potential over isolated ideas....
A company doesn't have to tell a buyer every detail and benefit of its product to prove its value. It...
More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate –...
In October, Dylan Mulvaney issued a message to advertisers after former brand partner Bud Light failed to support her through...
In 1892, a quarterback named Paul D. Hubbard invented a way to communicate privately with his teammates at Gallaudet University,...
When Gaby Maestre (they/them) decided to leave the TV industry, their colleagues weren't thrilled. "The feedback was not encouraging, I'll...
Before "Traylor," the Eras Tour showcased the economic powerhouse that is Taylor Swift. There seemed to be no recession in...