Talking can produce a lot of hot air – and the time for just talking about sustainability has passed. In 2023,...
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The in-game ad market entered 2023 riding a wave of optimism. Advancements in targeting, measurement and ad verification in 2022...
The days of direct relationships in TV ad buying aren’t over yet. CTV ad buying platform Madhive is partnering with...
As though there wasn't already enough risk for brands advertising on X, formerly Twitter, Elon Musk has now given ad...
Since the inception of Historically Black Colleges and Universities (HBCUs) in the 1800s, HBCUs have been a driving force in...
With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” Though one might...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Share Tactics Another secret Google revenue-sharing deal was...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trial And Error Here’s a mouthful: The Google Chrome...
The appeal of data collaboration has always been its potential to bring simplicity to the traditionally fraught process of compiling...
The in-game advertising hype cycle is encouraging more brands to lean in. And Skip4, a new gaming-focused ad agency led...