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Pinterest unveiled several new ad products and ecommerce integrations during its third annual global advertiser summit, Pinterest Presents. The post...
Linear and streaming TV still seem to be operating on two different wavelengths. Which is why more advertisers are turning...
This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick...
The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying. The post Viant...
There's no sign of a slowdown for retail media networks (RMN). However, as with any emerging technology, for the brand...
Faced with an ever-mounting plastic pollution problem--there are now 21,000 pieces of plastic in the ocean for every person--a plastic...
Marketing's least attractive quality is acting too desperate for attention. A customer journey must begin with awareness and familiarity, but...
Co-Founder and partner of independent media agency D3, Alex Radford, shares his thoughts on why media agencies need to be...
Streaming services still need new subscribers, but that alone isn’t enough to achieve profitability. Which may explain the struggle to...