AUCKLAND, Today: Right now, every part of a marketing budget has to be used to get results for the bottomline....
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LONDON, Today: The social media space has grown tremendously over the past five years. Since 2018, more than 1.9 billion...
The introduction of Coca-Cola's "Real Magic" marketing platform two years ago has helped the brand celebrate the unexpected moments that...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up For Sale Disney is considering selling ABC...
Pinterest unveiled several new ad products and ecommerce integrations during its third annual global advertiser summit, Pinterest Presents. The post...
Linear and streaming TV still seem to be operating on two different wavelengths. Which is why more advertisers are turning...
This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick...
The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying. The post Viant...
There's no sign of a slowdown for retail media networks (RMN). However, as with any emerging technology, for the brand...
Faced with an ever-mounting plastic pollution problem--there are now 21,000 pieces of plastic in the ocean for every person--a plastic...