Meta Advantage+ is not a new streaming service, despite the “plus.” And it’s not a healthcare plan, though it sounds...
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Welcome to Marketing Morsels, our weekly selection of delectable brand stunts and ad campaigns. This week's menu features projects from...
The post-cookie marketplace must be reimagined for active customer data collection in which both the customer and brand are incentivized...
Amazon Web Services, the tech giant's cloud storage unit, is launching its own clean room technology next year, the company...
Television has long been one of the most transparent advertising channels. Likewise, programmatic advertising has always offered buyers incredible detail...
AUCKLAND, Today: Seven weeks after appointing Bridget Taylor as chief creative officer to bring world-class creativity to the data-driven performance...
This week's edition of Marketing Morsels is stuffed with delightful--and holiday-themes--samplings from Ocean Spray, Pearl Milling Company, Jim Beam and...
AUCKLAND, Today: Recruitment agency The Pond is shining a light on its two most recent recruits – Heather Ware and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BuzzCuts BuzzFeed is laying off 12% of its...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast To Cart Podcast advertising is plagued by measurement...