After significantly reducing its headcount in May, Integral Ad Science has gone through another round of layoffs recently as part...
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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Finally Silent Or...Four More Years?...
From homegrown heroes to epic events, TVNZ’s blockbuster line-up for 2021 has been announced with exciting new shows and iconic...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Reservations Donald Trump’s reelection campaign spent big money...
If Donald Trump owned H1 for programmatic ad spending, Joe Biden is dominating the second half of the year. After...
Terms like campaign planning, optimization and reconciliation weren't in vogue back in the Mad Men days of advertising. But today,...
Key Insights Platforms struggle with misinformation around voting, but promoting accurate resources can counter that. Reddit ran its first marketing...
Last year, a deck of essential strategy books compiled by a handful of independent strategists, surfaced on LinkedIn. I dug...
Key Insights Cyber November will begin by Nov. 4. Consumers will be much more tactical about in-store shopping. Early deals...