Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPO M&A The Cannes Lions festival is always...
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Another Cannes Lions is almost behind us. The senior advertising execs who convened on La Croisette confidently shared their visions...
Roku unveils what it's calling the Roku Exchange, a more direct path between Roku’s ad supply and programmatic demand. The...
Global advertising will grow 7.8% and reach $ 989.8 billion by the end of this year, according to WPP media...
Yahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. Only...
Brands have new ways to advertise to live sport audiences as Sky launches squeezeback ads during NRL and Super Rugby...
Artificial intelligence is only as good as its prompts and its learning, which is why many creatives are wary of...
At this year's TV upfronts, one of the leading players in streaming opened its event with a video set inside...
MediaWorks has announced broadcaster Simon Barnett will be re-joining the MediaWorks whānau in early 2025. Simon will return to his...
AUCKLAND, Today: MediaWorks just announced that broadcasting icon Simon Barnett is returning to the MediaWorks family in early 2025. He’s...