AI continues to drive Meta's year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year,...
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As businesses attempt to navigate the incredibly complex, fragmented and increasingly regulated sustainability landscape, they all too often opt for...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Procter & Gambling Procter & Gamble reported earnings...
When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more...
YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The...
It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to...
Generative AI is going through its more-is-better phase. More ads! More content! More automation! More productivity! But pumping out content...
Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs...
In the summer of 1993, readers of the Los Angeles Times opened their papers to a startling bit of news--and...
Organizations nationwide, especially ad agencies, say offering balance is key to attracting and retaining women talent. From unlimited PTO and...