When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more...
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YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The...
It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to...
Generative AI is going through its more-is-better phase. More ads! More content! More automation! More productivity! But pumping out content...
Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs...
In the summer of 1993, readers of the Los Angeles Times opened their papers to a startling bit of news--and...
Organizations nationwide, especially ad agencies, say offering balance is key to attracting and retaining women talent. From unlimited PTO and...
Eating breakfast before hitting the floor at Natural Products Expo West is a rookie mistake, since the annual food conference...
Text messages from your friends are personal, so why shouldn’t SMS campaigns be the same? On Tuesday, AI marketing and...
WELLINGTON, Friday: With the new Auckland FC announcement this Thursday, Wellington Phoenix has teamed up with Quantum Jump for a...