Women are the future of sports because women are shaping the future of sports. To close out ADWEEK's Brandweek event...
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TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop,...
It's about that time ... awards season, and the Emmys is serving a chaotic menu. Today, the Television Academy announced...
Special New Zealand has been recognised for its effectiveness, both locally and globally, by industry body Effies Worldwide. In the...
According to a new report from decision intelligence company Morning Consult, TikTok, Snapchat and Spotify top a list of brands...
A new report from measurement firm Comscore has shed light on the popularity of Roku, both as a streaming service...
Aotearoa has spoken on its favourite biscuits, with Reader’s Digest announcing Arnott’s as New Zealand’s Most Trusted Biscuit Brand for...
The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise the Barnum & Bailey...
To kick off TelevisaUnivision's 2024 upfront, attendees were treated to a vivacious opening number: an original song written and composed...
Although still a nascent technology, gen AI is already providing a return on investment. More than 3-in-4 chief marketing officers...