The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise the Barnum & Bailey...
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To kick off TelevisaUnivision's 2024 upfront, attendees were treated to a vivacious opening number: an original song written and composed...
Although still a nascent technology, gen AI is already providing a return on investment. More than 3-in-4 chief marketing officers...
After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering...
Special has added another achievement to its ever-growing list, being ranked by marketing researchers WARC as the ‘#1 Most Effective...
DDB Group Aotearoa cleaned up at this year’s Spikes Festival Of Creativity, walking away with two Grand Prix awards, one...
The majority of influencers and social media creators across Europe are breaking European Union consumer law by failing to disclose...
Now that Google has deprecated 1% of cookies, the clock is ticking for advertisers and agencies to future-proof their media...
Microsoft reclaimed the top spot as the world's most valuable company by market capital at the start of the year,...
AUCKLAND, Today: Stuff Group has today unveiled a brand new platform for stuff.co.nz, intended to enabling an innovative approach to...