Brevity is the soul of content – and advertising – at Axios.The tech, news and politics site, founded by former Politico execs...
Native Advertising
That teens have no attention span is a fallacy. Just ask Wattpad, a platform where people can write and share...
BuzzFeed laid off 8% of its domestic workforce, or 100 people, Wednesday as the company diversifies beyond native advertising. Recode first...
Brands want to spend more on native, and plista, the native arm of WPP’s Xaxis, is hoping to oblige through...
Outbrain acquired native DSP Zemanta for an undisclosed sum Tuesday. The deal will bring together Outbrain’s scaled native supply with...